The product vision is defined at the beginning of the agile chartering meeting.
The format of the elevator pitch is as follows:
For [customer segment]
who [want to/need jobs to be done]
the [name of the product] is a [category of the product]
that [main advantages of the product and reasons for using or buying the product].
Unlike [competing value proposition],
our product [description of the main differences]
Product Vision and Elevator Pitchs have fundamental level of understanding of integrating Marketing practices into SMART Agile.
"SMART Product Owner" certification demonstrates a distinguished level of understanding of how to own a vision, manage a Product Backlog, and engage with stakeholders & customers to deliver valuable products using Scrum in scaling settings.
Certified SMART Agile Generalists have knowledge and understanding of the Development Team Member role in Agile.
Product Vision and Elevator Pitchs know how to use SMART and its metrics to efficiently inspect, adapt and optimize scaling agile for an optimum use of resources and fast delivery of value.
Certified SMART Entrepreneur know how to use SMART Agile to improve value creation and delivery at scale.
Certified SMART Agile Consultants are the driver of agile transformation, accelerating value delivery and guiding organizations to true business agility.
